Market Research for
Indian Startups
Stop guessing. Start knowing. Get instant feedback from 20 Million+ verified Indian consumers across Tier 1, 2, and 3 cities.
Verified India Panel
Target specific demographics in Bangalore, Mumbai, Delhi, and 50+ other cities.
WhatsApp Integration
Reach users where they are active. High response rates via WhatsApp native surveys.
INR Pricing
Affordable plans designed for Indian startups and SMBs. No massive enterprise contracts.
Why Hercules is India's Best Market Research Platform
Hercules is an AI-powered market research platform built by Jupiter Meta Labs, headquartered in Bangalore, India. It gives Indian startups, SMBs, and enterprises instant access to 20M+ verified consumers across 50+ cities — including Bangalore, Mumbai, Delhi NCR, Hyderabad, Pune, Chennai, and Kolkata. Surveys are delivered via WhatsApp for maximum response rates, and results are analysed by Poseidon, our advanced analytics engine.
Consumer Research Across India's Biggest Cities
Hercules covers every major Indian metro and Tier 2 city through the SuperJ panel — a consumer rewards app where verified Indians earn cash for completing surveys. Every SuperJ respondent is identity-verified using Zero Knowledge Proof (ZKP), ensuring zero bots and zero fraud in your research data.
- Bangalore — 3.5M+ verified tech-savvy consumers
- Mumbai — 4.2M+ verified consumers, India's highest purchasing power
- Delhi NCR — 5.1M+ verified consumers including Gurugram, Noida, Faridabad
- Hyderabad — 2.8M+ verified IT and pharma consumers
- Pune — 1.9M+ verified young, educated, high-income consumers
- Chennai — 2.3M+ verified Tamil Nadu consumers with Tamil language support
- Kolkata — 1.8M+ verified East India consumers with Bengali language support
Market Research for Every Indian Industry
Hercules serves research needs across all major Indian industries. Whether you are an FMCG brand tracking consumer perception, a BFSI company measuring investor behaviour, or a startup validating an MVP, Hercules delivers verified insights faster and cheaper than any traditional research agency.
- FMCG — brand tracking, packaging A/B testing, new product testing
- BFSI — trusted by ICICI Prudential, SBI Mutual Fund, Kotak Life Insurance
- Startups — MVP validation, product-market fit, go-to-market sizing
- Pharma — OTC brand research, patient surveys, healthcare consumer behaviour
- E-commerce — shopper journey mapping, category research, UX testing
- Government — public policy research, citizen feedback, welfare programme surveys
About SuperJ — India's Verified Consumer Panel
SuperJ is the consumer-facing rewards app where verified Indians earn cash for completing surveys and research tasks. SuperJ users are authenticated via Zero Knowledge Proof — a cryptographic standard that verifies identity without exposing personal data. This makes the Hercules SuperJ panel the most fraud-proof consumer research panel in India.
About Poseidon — Advanced Analytics for Indian Consumer Data
Poseidon is the analytics engine powering Hercules. It delivers segmentation, trend detection, sentiment analysis, cross-tabulation, and visualisation on verified consumer data. Poseidon works exclusively on ZKP-verified SuperJ responses — making it the most trustworthy analytics platform for Indian market research.
Pricing — Affordable Market Research in India
Hercules is 10-100x more affordable than Nielsen, Kantar, or SurveyMonkey. Free plan includes 10 surveys/month with access to 300 SuperJ users — no credit card required. Starter plan from ₹1,119/month gives unlimited AI access and full 20M+ panel. Pro plan at ₹30,000/quarter includes priority support, a dedicated account manager, and custom research campaigns.
Frequently Asked Questions
What is Hercules?
Hercules is an AI-powered market research platform by Jupiter Meta Labs. It gives Indian businesses instant access to 20M+ verified consumers for surveys, brand tracking, product testing, and consumer insights — delivered via WhatsApp and analysed by the Poseidon analytics engine.
How is Hercules different from SurveyMonkey or Google Forms?
Hercules is built specifically for India — INR pricing, WhatsApp-native delivery, ZKP-verified respondents, and an AI survey builder. Unlike SurveyMonkey or Google Forms, Hercules comes with a built-in verified consumer panel of 20M+ Indians so you never have to source your own respondents.
How quickly can I get survey results?
Most Hercules surveys receive responses within hours, not weeks. WhatsApp delivery achieves significantly higher open and response rates than email-based survey tools, especially across Indian demographics.
Is Hercules suitable for early-stage startups?
Yes. Hercules has a permanent free plan with no credit card required. Hundreds of Indian startups — including YC-backed founders and D2C brands — use Hercules to validate MVPs, test product concepts, and size their target market before building.