Simple, Transparent Pricing
Hercules is 10-100x more affordable than traditional research platforms like Nielsen, Kantar, or SurveyMonkey — with AI-powered insights and 20M+ verified Indian respondents included.
Free
₹0forever
- 10 chats per month
- Access to 300 SuperJ users
- 3 research campaigns
Starter
₹1,119per month
- Unlimited AI access
- Access to 20M+ verified respondents
- Advanced analytics
Pro
₹30,000per quarter
- Everything in Starter
- Priority support
- Custom research campaigns
- Dedicated account manager
What's Included in Every Plan
Every Hercules plan — including the free tier — gives you access to the SuperJ verified consumer panel, AI-powered survey creation, and WhatsApp-native delivery. Respondents are identity-verified using Zero Knowledge Proof (ZKP), ensuring every response comes from a real, authenticated person with zero bots and zero fraud.
Free Plan — Start Researching at ₹0
The Hercules free plan is permanent — no credit card required, no trial expiry. It includes 10 survey chats per month, access to 300 verified SuperJ respondents, and 3 active research campaigns. It is designed for early-stage startups and founders who need to validate ideas before committing to a paid plan.
Starter Plan — ₹1,119/month
The Starter plan unlocks unlimited AI access, the full 20M+ verified SuperJ consumer panel across 50+ Indian cities, and Poseidon advanced analytics. It is the best choice for growing startups, D2C brands, and SMBs running regular consumer research. At ₹1,119/month, it is a fraction of the cost of a single traditional research study.
Pro Plan — ₹30,000/quarter
The Pro plan includes everything in Starter plus priority support, a dedicated account manager, and custom research campaign design. It is built for enterprises, BFSI companies, FMCG brands, and government bodies that need high-volume, high-fidelity consumer research at scale. Trusted by ICICI Prudential, SBI Mutual Fund, Unilever, and the Government of Karnataka.
How Hercules Compares to Nielsen, Kantar, and SurveyMonkey
A single consumer research study with Nielsen or Kantar typically costs ₹5–50 lakhs and takes 4–8 weeks to deliver. SurveyMonkey charges per response but provides no respondent verification, meaning results are frequently polluted by bots and click-farms. Hercules delivers ZKP-verified insights from 20M+ real Indian consumers in hours, not weeks, at ₹1,119/month — making it 10-100x more cost-effective than any traditional alternative.
Frequently Asked Questions
How much does Hercules cost?
Hercules offers a permanent free plan at ₹0 with no credit card required. Paid plans start at ₹1,119/month for Starter and ₹30,000/quarter for Pro. All plans include access to the SuperJ verified consumer panel and AI-powered survey creation.
Is there a free trial?
The free plan is not a trial — it is a permanent tier with 10 chats per month, 300 SuperJ users, and 3 research campaigns. There is no time limit and no credit card needed to get started.
How does Hercules compare to SurveyMonkey pricing?
Hercules is 10-100x more affordable than SurveyMonkey and includes ZKP-verified respondents, WhatsApp-native delivery, and Poseidon analytics — none of which SurveyMonkey offers. SurveyMonkey charges per response with no fraud prevention; Hercules guarantees every response is from a real, verified human.
Can I upgrade or downgrade my plan?
Yes. You can upgrade from Free to Starter or from Starter to Pro at any time. Downgrading is also available at the end of your billing cycle. There are no lock-in contracts on monthly plans.